AI Insights · Timothy · October 2021
Top 5 Social Apps on Android in Africa, Q3 2021
In Q3 2021, TikTok, Tango, Bigo Live, OmniChat, and Who saw varied performance trends in Africa. TikTok led in both downloads and active users, while other apps showed mixed results.
The third quarter of 2021 saw significant activity in the social app landscape on the Android platform in Africa. Here's a look at the performance of the top 5 social apps: TikTok, Tango, Bigo Live, OmniChat, and Who.
TikTok experienced impressive growth in Q3 2021. Weekly revenue started at approximately $53K at the end of June and rose to around $107K by mid-September. Weekly downloads fluctuated, peaking at 841K in early August and ending the quarter at 679K. The app's weekly active users steadily increased from 20.6M at the beginning of the quarter to 22.4M by the end of September.
Tango showed a consistent performance throughout the quarter. Weekly revenue hovered around $33K, peaking at $35K in late September. Downloads saw a high of 40K in late July but gradually decreased to 20K by the end of September. Weekly active users peaked at 418K in late July and stabilized at around 375K towards the end of the quarter.
Bigo Live demonstrated steady metrics. Weekly revenue started at $21K and ended at $26K. Downloads remained consistent, with a peak of 119K in mid-September and a slight dip to 112K by the end of the quarter. The app maintained a stable weekly active user base, starting at 993K and ending at 1.05M.
OmniChat saw varied performance. Weekly revenue fluctuated between $12K and $19K. Downloads saw significant growth, peaking at 54K in mid-September. Active users showed an upward trend, starting at 110K and reaching 131K by the end of the quarter.
Who had a mixed quarter. Weekly revenue remained relatively stable, averaging around $13K. Downloads peaked at 36K in early July but declined to 20K by the end of September. Active users saw a downward trend, starting at 110K and ending at 83K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.